February 4, 2008

OnLine Advertising

Internet is the medium for attacting your population for advertising. Internet provides the cost effective benefit for firms. Promotion on internet is basically to generate positive response from targeted customers. Top countries in internet usage are USA (8%), China (11%), Japan(8%), India (5%), Germany(4%) - even in this developing countries have room to grow more. FMCG, Financial services, Consumer durables, Automobile industry, Entertainment industry, Technology driven industry, Communication & Publication industry and Telecom industry acquire most of the pie. Current online marketing in India is Rs. 220 Cr.

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